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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

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Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

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Establishing Outposts in the Social Media Ecosphere

Marketers can extend their reach through the use of social media’s assortment of tools to distribute information which Chris Brogan calls outposts. Because time is the great equalizer, attention, the amount of time focused on your message, is a scarce commodity. Therefore your content needs to center on consumers and the public’s goals and needs and appear where they spend time. This article examines 3 types of outposts in the social media ecosystem. Please read on …

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