DMA 2010

Are You Contextually Correct?

Context is king according to Brian Solis. Remember the old saying “if you have lemons, make margaritas”? Well I’m afraid you’ll have to make lemonade if you’re context is less than party friendly.  Yes, context really matters. Here are two great examples.

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Talking Robot Breaks Through Message Overload

Sometimes a robot is better at communicating with humans than a human. Millennia, the talking robot in Hoovers’ booth at the DMA 2010, did a great job of engaging me and getting me to stop. What can you do to help your message break through?

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How to Make Your Company Stand Out in the Exhibit Hall

When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective. Please read on …

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5 Tactics for Improved Tradeshow Marketing

From a marketing perspective, taking a trade show booth is an important investment. Here are 3 questions to help you determine whether you should take a booth at a conference and 5 tactics to make the most of your investment. Please read on…

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DMA 2010 Social Media Face-Off

DMA 2010 hosted a Social Media Face-Off, a panel of 9 social media gurus. When gathering 9 experts in a panel, it’s critical to lay ground rules to ensure that everyone can make their points. Here’s 7 ways to enhance your next large panel effectively.

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