Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

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Content Marketing: 7 Tips for Visual Eye Candy


Does your marketing content act as an attention magnet to attract the largest audience possible?  If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.

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