Direct Marketing

Social Media: The Skinny on Brands Versus Direct Marketing [Research]

get the skinny

97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct Marketing ABC

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.

 

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Do You Know Your Marketing ABCs?

marketing-alphabet

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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How Actionable Marketing Stacks Up (against other forms of marketing)

stack-of-cards

How does actionable marketing compare to other forms of marketing?Actionable marketing refers the ability to persuade prospects, customers and the public to engage with your brand, product and/or firm. These three elements distinguish actionable marketing from other types of marketing. Read further for comparison chart.

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Marketing Defined

What is marketing?  In today’s ever-evolving marketplace, there are three dominant forms of marketing. They are general marketing, digital marketing and integrated marketing, each of which can be broken into more specialized types. For details, please read on …

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