Deborah Weinstein

27 Marketing Wishes for 2012

Posted by Heidi Cohen on January 12, 2012 in Marketing | 2 Comments

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward

2012 Extreme Marketing Predictions

Posted by Heidi Cohen on January 9, 2012 in Marketing | 23 Comments

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker

2011 Marketing Book Recommendations By 12 Experts

Posted by Heidi Cohen on December 30, 2011 in Marketing Resources | 2 Comments

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

Tags: 2011, BL Ochman, Dave Kerpen, David Berkowitz, Deborah Weinstein, Lisa Buyer, Lisa Gerber, Margie Clayman, marketing books, Michael Pinto, Peg Fitzpatrick, Sam Decker, WIlliam J. ward

You Must Read This: 12 Experts Pick Their Favorite 2011 Blog Posts

Posted by Heidi Cohen on December 29, 2011 in Blogging | 2 Comments

What was the best of 2011’s blog posts? It’s a difficult question since, as Lisa Gerber points out, a lot depends on what’s happening at the time and what stands out on a particular subject. Further, take my word for it, writing strong, compelling content on a regular basis is hard work. Because bloggers craft posts on a regular basis, there are a lot of options from which to choose. To help me, I asked twelve experts for their input. Here are their choices and commentary.

Tags: 2011, Angie Schottmuller, Dave Kerpen, David Berkowitz, Deborah Weinstein, Heidi Cohen, Jere Doyle, Lisa Buyer, Lisa Gerber, Margie Clayman, Michael Pinto, WIlliam J. ward

30 Social Media Definitions

Posted by Heidi Cohen on May 9, 2011 in Actionable Marketing 101, Social Media | 35 Comments

The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?