Deb Weinstein

Marketing Versus PR: What’s the Difference

Posted by Heidi Cohen on March 9, 2012 in PR | 4 Comments

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics  adapt mutually to each other. ” Here’s what 11 communications area experts said.

Tags: BL Ochman, Corey Kronengold, Deb Weinstein, Greg Jarboe, Heidi Cohen, Jim Siegel, Judith Sammuels, Lisa Buyer, marcom, Marjorie Clayman, Marketing, Sally Falkow

What Is PR?

Posted by Heidi Cohen on April 11, 2011 in Actionable Marketing 101, PR | 4 Comments

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.