Deb Weinstein

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Biggest lead generation mistakes

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

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The Best Lead Generation Tips Ever

Best Lead Generation Tip

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.

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Content Marketing Lead Generation:  22 Expert Tips

Content Marketing Lead Generation-22 Expert Tips

Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.

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Social Media Lead Generation: Best Tips From The Experts

Social Media Lead Generation-21 experts

Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.

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Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

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What Is PR?

What is PR? Talking to your publics

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.

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