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Blogging Basics 201 helps you polish your blog posts to increase your business. Includes 10 easy tips with detailed explanations to improve your blogging.
Do your headlines pull readers & shares in? Here are 7 headline tips guaranteed to make your content stand out. Research & Charts included.
Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG & CMO Council research.
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content. Here are ten tips guaranteed to help you attract more readers and to get them to click-through on your content and blog posts. Source: Heidi Cohen’s Actionable Marketing Blog
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Content marketing creates and shares useful narrative information to engage prospects, current customers and the public. While grounded in the principles of Mad Men like David Ogilvy in its editorial appearance and Leo Burnett in the integration of important brand attributes, content marketing doesn’t interrupt or promote. It lures potential customers in and persuades them. Here are twelve core attributes of content marketing.
How do you define content marketing? Here are 21 content marketing definitions from marketing experts.
David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications. Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing. Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.