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- 72 Marketing Definitions
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- Marketing Versus PR: What’s the Difference
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Looking to generate new blog post ideas? At a lost for what to write? Here’s the full guide to finding quality blog post ideas.
How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.
Contrary to popular opinion consumers like advertising. Here’s what Customer Advertising Preferences mean for your 2016 marketing based on research.
Blogging Basics 201 helps you polish your blog posts to increase your business. Includes 10 easy tips with detailed explanations to improve your blogging.
Do your headlines pull readers & shares in? Here are 7 headline tips guaranteed to make your content stand out. Research & Charts included.
Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG & CMO Council research.
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content. Here are ten tips guaranteed to help you attract more readers and to get them to click-through on your content and blog posts. Source: Heidi Cohen’s Actionable Marketing Blog
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Content marketing creates and shares useful narrative information to engage prospects, current customers and the public. While grounded in the principles of Mad Men like David Ogilvy in its editorial appearance and Leo Burnett in the integration of important brand attributes, content marketing doesn’t interrupt or promote. It lures potential customers in and persuades them. Here are twelve core attributes of content marketing.