David Meerman Scott

5 Content Marketing Strategies to Fill Your Editorial Calendar

Posted by Heidi Cohen on May 2, 2013 in Content Marketing | 3 Comments

Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.

What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? The answer is to employ a mix of the following five content marketing strategies. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Ann Handley, curate content, David Meerman Scott, Evergreen content, Todd Wheatland

3 Ways to Master the Social Media Conversation

Posted by Heidi Cohen on February 11, 2013 in Content Marketing, Social Media | 5 Comments

Social media has a voracious appetite when it comes to content. Like a growing teenager that’s constantly eating, social media always needs more. To help you fuel the social media conversation, here are the three major elements you need. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Cake Wrecks, David Meerman Scott, ePromos, Everyone loves free stuff, google+, Joe Biden, Kraft, Lion Brand, Oreo, Target

101 Social Media Marketing Resources – 2012 Edition

Posted by Heidi Cohen on December 10, 2012 in Blogging, Marketing Resources, Social Media | 23 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube

Social Media: 10 PR Tactics

Posted by Heidi Cohen on May 8, 2012 in PR, Social Media | 4 Comments

No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Blog, David Meerman Scott, Guest Blog Post, Jason Falls, Peter Shankman, photographs, Scott Monty

21 Content Marketing Definitions

Posted by Heidi Cohen on September 26, 2011 in Content Marketing, Social Media | 8 Comments

Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.

Tags: Ann Handley, Ann Holland, Anna Maria Virzi, Arment Dietrich, Barry Graubart, CC Chapman, ClickZ, content marketing, Content Marketing for Dummies, Content Marketing How to THink LIke a Publisher, Content Marketing Institute, Content Matters, Content Rules, Dan Bergeron, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Healthcare Chaplaincy, Heidi Cohen, Jason Falls, Jim Siegel, Joe Pulizzi, Keith Blanchard, Kelly Hungerford, KeySplash Creative, Lee Odden, Leo BUrnett, Likeable Media, Lisa Gerber, Marketing Profs, Mass Relevance, Online Marketing Blog, Paper.il, Rebecca Lieb, Sam Decker, Social Media Explorer, Spin Sucks, Story Worldwide, Susan Gunelius, Which test won, WIlliam J. ward

30 Branding Definitions

Posted by Heidi Cohen on August 8, 2011 in Branding | 11 Comments

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin

2010’s Top 12 Social Media Experts

Posted by Heidi Cohen on December 27, 2010 in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.