David Berkowitz

Content Quality Definition: 25 Experts Weigh In

25 Content Quality Definition

2014 is the year of content quality. Here’s the content quality definition as given by 25 content marketing experts.

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63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Social Media Forecasts 2014-Heidi Cohen

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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5 Key Elements That Make The Best Content Marketing

Keep Calm and Read On - Best Content Marketing - Heidi_Cohen

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes  the 5 key elements that make the best content marketing.

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2013 Best Social Media, Content & Mobile Marketing

16 Experts Look Back at 2013 Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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2013 Extreme Marketing Predicitions

New Years

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Break Throughs

Morning Break Through

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Surprises

Surprise

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

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Top Marketing #FAILs of 2012

2012 Marketing #Fail

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

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2011 Marketing Book Recommendations By 12 Experts

ereader

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

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