Dave Kerpen

63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Social Media Forecasts 2014-Heidi Cohen

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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2013 Best Social Media, Content & Mobile Marketing

16 Experts Look Back at 2013 Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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31 Blog Tricks Every Blogger Can Use

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Is your blog as effective as it can be? If you’re like most bloggers, you’re always looking for new blog tips. Here are 31blog tricks every blogger can use.

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Content Marketing: 23 Experts Tell How To Improve It

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Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

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The Social Media Opportunity 2/3 of Fortune 500 CEOs Miss

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Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

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From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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Content Curation: 19 Definitions

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While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.

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Social Media Does Not Drive ROI [Research]

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On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Marketing: The Inside Scoop From 6 Experts

Social Media Marketing Insights - Light Bulbs

While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.

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