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Dan Zarrella
Blogging: How to Post More Often [Without Working Harder]
Blogging consistently on a regular schedule is one of the biggest problems that derail both newbie and experienced bloggers. That said, facilitate content creation by reducing the effort and time you spend developing each blog post. Here are ten tactics to help you blog more often without working harder. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Dan Zarrella, Mack Collier
2012: Social Media, Content Marketing and Mobile
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
Does Pinterest Trump Facebook For Sales? [Research / Charts]
Are you distributing your social media budget effectively between Facebook and Pinterest? Before you answer, you must know what your business goals are, where your target audience is, and how effective each site is for attracting your specific market to achieve your objectives. (Research and charts included) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Bizrate, Chart, Dan Zarrella, Facebook, Lab 42, Nielsen, Pinterest, Research, Shareholic
5 Proven Social Media Call-to-Action Tips [Research]
Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable and it gets participants to act. Without a call-to-action, your social media marketing is just branding. It doesn’t support engaging with prospects, deepening relationship, or generating leads or sales. Here are five tips to make your social media media calls-to-action more effective at generating leads and closing them (based on research.) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Call-to-action, Dan Zarrella, Facebook, Hubspot, Landing Page, Twitter
Twitter Is Not A Conversation [Research & Charts]
Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates content through the use of links and attachments while expanding the conversation through the use of hashtags. As a result, Twitter enables one-to-many, one-to-one and many-to-many interactions. Yet, despite this ability to communicate, Twitter isn’t a conversation based on recent research by Dan Zarrella of Hubspot. 5 Twitter research insights with charts and actionable marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog
11 Tips To Increase Facebook Marketing Effectiveness
One thing that marketers and investors learned from Facebook’s high profile IPO is that it’s a social media platform driven by engagement. So what do marketers need to know about this social media platform to improve their marketing?
Separate research studies done by Buddy Media and Dan Zarrella of Hubspot highlight ways marketers can maximize their Facebook effectiveness. To help you, here are eleven points to guide your Facebook engagement. Understand that these recommendations may vary for specific target audiences and other factors. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Buddy Media, Dan Zarrella, Facebook, Research
