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A social media crisis is every PR professional’s nightmare. No one wants to wake up and discover his firm or client is a trending topic on Twitter or other social media platform. In today’s always on, always connected world, everyone has a personal publishing and distribution platform at his fingertips so the potential for social media flare ups, whether it’s an angry customer or an employee having a bad day always exist
Posted on July 4, 2011 by Heidi Cohen in Social Media |
Fireworks are symbolic of the Fourth of July. They commemorate the rockets’ red glare and the bombs bursting in air when we defended our freedom as Americans. Social media marketing has a lot in common with Independence Day. Social media is a move away from traditional media and communications. In many organizations, however, the use of social media causes management to send up severe warnings. Here’s seven ways to make your social media cause fireworks.
Congressman Anthony Weiner’s now public Twitter exchange with a number of women and the media drama surrounding it underscore the need to think about social media exchanges from both a personal and organizational perspective. Social media involvement carries with it social responsibility. Here are Anthony Weiner’s seven lessons for both individuals and companies engaged in social media interactions. From a business perspective, these seven lessons translate to the need for every company to have the following three plans in place whether or not the organization is actively involved in social media.
Posted on June 2, 2011 by Heidi Cohen in Social Media |
While there’s an ever growing array of Twitter analytical tools to help marketers, it’s still the early days of Twitter analytics and it’s more important to set proper business objectives and to track your results against these goals. To help you achieve your business goals, here are five major Twitter objectives and the related metrics to assess your results.
Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public. To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.
Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television. Here are 31 definitions of public relations or PR to help you.
Is the hype about social media just another snow job? Or does social media really help achieve corporate and marketing goals?
There’s a firestorm brewing on the social media horizon and it’s heading for your company. Is your firm ready? Etsy, the online storefront for handmade crafts, wasn’t! To help you get your PR on track for real-time communications, here’s a 12 point checklist.
In honor of National Bird Day, here are ten social media marketing lessons that birds can teach us. Each has a literary reference to birds to guide you through it.
Posted on January 4, 2011 by Heidi Cohen in Branding, Competitive Strategy, Content Marketing, Marketing, Social Media |
January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.