content

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content

Feed content marketing beast

What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.

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The 10 Plagues of Social Media

Egyptian

Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7 always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them. (On a related note, here’s the 10 Commandments of Social Media.)

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Content Marketing – Show Me The Money

Show me the money

With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed? Here are 15 tips (aka places where you can find copywriting, editorial, creative and/or budget) to develop content marketing that pulls prospects in.

 

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How To Feed The Social Media Beast

social media monster

Social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.

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Holiday Content Marketing – 5 Easy Tips [Examples]

Christmas Decoration

The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.

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Help! Who Will Write Our Company Blog?

royal-typewriter

Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.

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Social Media’s Public Enemy Number One

Al-Capone-mugshot

Social media has a public enemy number one. Unlike the old time movies where the good guys wore white and the bad guys wore black, on social media platforms it’s not always clear. Further, there’s no ominous music to give you a clue that the bad guy just entered the ecosystem. Has your social media has been affected by public enemy number one? If you’re not sure, here are three telltale signs to check.

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4 Pillars of Digital Marketing

pillar

Digital marketing is any marketing delivered via an Internet, mobile or tablet device. Here’s how to organize your plans and related strategies around the four pillars of digital marketing, content, communication, community and commerce.

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5 Ways to Create Engaging Blog Content

Every blogger wants their posts to attract more blog readers like bees to honey. When it comes to content, boredom is the kiss of death. With dull blog posts, there’s nothing to entice readers back. The secret to alluring content is understanding what your readers want. Here are five ways to spice up your blog content to make it more engaging.

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How to Find Social Media Content Inspiration

Have a case of Blank Post Syndrome? Don’t know where to  find inspiration for creating meaty content that grabs readers by the collar and makes them want more? Try MBWA, which stands for management by walking around. Skip the sanitized corporate-speak and find out what’s happening inside and outside your company. Here’s 13 tips for creating great corporate social media content.

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