content

4 Pillars of Digital Marketing

Digital marketing is any marketing delivered via an Internet, mobile or tablet device. Here’s how to organize your plans and related strategies around the four pillars of digital marketing, content, communication, community and commerce.

Tags: Commerce, Communication, Community, content, Digital Marketing, Email, smartphone, Tablet

5 Ways to Create Engaging Blog Content

Posted by Heidi Cohen on March 6, 2011 in Blogging, Content Marketing | 4 Comments

Every blogger wants their posts to attract more blog readers like bees to honey. When it comes to content, boredom is the kiss of death. With dull blog posts, there’s nothing to entice readers back. The secret to alluring content is understanding what your readers want. Here are five ways to spice up your blog content to make it more engaging.

Tags: Blog, blog posts, blog readers, content, engaging content

How to Find Social Media Content Inspiration

Posted by Heidi Cohen on March 1, 2011 in Blogging, Content Marketing, Social Media | Leave a comment

Have a case of Blank Post Syndrome? Don’t know where to find inspiration for creating meaty content that grabs readers by the collar and makes them want more? Try MBWA, which stands for management by walking around. Skip the sanitized corporate-speak and find out what’s happening inside and outside your company. Here’s 13 tips for creating great corporate social media content.

Tags: Blank post syndrome, Blog, Blogging, content, content marketing, Customer Service