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How to Maximize Your Content Marketing Budget
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog
29 Blogging Tactics To Increase Blog Success
Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: blog mistakes, Blog tactics, Branding, content, Format, Search
10 Awesome Ways To Fill Your Content Marketing Pipeline
Despite your focus on holiday promotions and budgets, you need to take your content marketing up a notch to keep your business top of mind.
To help you, here are thirteen awesome, easy-to-execute content marketing projects that you can quickly adapt to meet your audience’s needs. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: content, Fall Marketing
[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
7 Ways To Create Killer Content for Business Blogs
Business blogs must offer information that prospects, customers and fans feel drawn to consume. They should feel like your blog is reaching out and pulling them in.
Here are seven ways every marketers can develop killer content for their business blog regardless of the type or size of business. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Business, content, Lion Brand Studio, Marcus Sheridan
Feeding The Content Marketing Beast – 7 Places to Find Cheap Content
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
The 10 Plagues of Social Media
Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7 always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them. (On a related note, here’s the 10 Commandments of Social Media.)
Content Marketing – Show Me The Money
With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed? Here are 15 tips (aka places where you can find copywriting, editorial, creative and/or budget) to develop content marketing that pulls prospects in.
Tags: content, Corporate communications, PR, Social
How To Feed The Social Media Beast
Social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.
Holiday Content Marketing – 5 Easy Tips [Examples]
The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.
Tags: content, content marketing, example, Holiday
Help! Who Will Write Our Company Blog?
Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.
Social Media’s Public Enemy Number One
Social media has a public enemy number one. Unlike the old time movies where the good guys wore white and the bad guys wore black, on social media platforms it’s not always clear. Further, there’s no ominous music to give you a clue that the bad guy just entered the ecosystem. Has your social media has been affected by public enemy number one? If you’re not sure, here are three telltale signs to check.
Tags: #UsGuys, Communication, Community, content
