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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog
Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog
Despite your focus on holiday promotions and budgets, you need to take your content marketing up a notch to keep your business top of mind.
To help you, here are thirteen awesome, easy-to-execute content marketing projects that you can quickly adapt to meet your audience’s needs. Source: Heidi Cohen’s Actionable Marketing Blog
Business blogs must offer information that prospects, customers and fans feel drawn to consume. They should feel like your blog is reaching out and pulling them in. Here are seven ways every marketers can develop killer content for their business blog regardless of the type or size of business. Source: Heidi Cohen’s Actionable Marketing Blog
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.
Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.