Content Rules

Why Social Media Isn’t The Holy Grail (& Neither is Content Marketing)

Posted by Heidi Cohen on September 13, 2012 in Content Marketing, Social Media | 1 Comment

“Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!

Tags: Brian Clark, CC Chapman, Content marketing world, Content Rules, Copyblogger, Jason Falls, Mike Stelzner, Seth Godin, Social Media Examiner, Social Media Explorer, Sonia Simone

21 Content Marketing Definitions

Posted by Heidi Cohen on September 26, 2011 in Content Marketing, Social Media | 8 Comments

Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.