content marketing

The Steve Jobs Guide to Blogging [Quotes]

Steve Jobs reveals iPad 2010 Source Wired Magazine

Steve Jobs continues to inspire us, even a year after his death. As bloggers who produce an on-going flow of information for our readers, we’re kindred spirits who feel a connection to Steve Jobs’ creative perspective.

Here are seven quotes from Steve Jobs that offer lessons for bloggers. Use them to take your blog to the next level of excellence. Source: Heidi Cohen’s Actionable Marketing Blog.

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5 Social Media Shopping Insights [Charts]

Child in shopping cart

Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.

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7 Pinterest Secrets From Retailers

Pinworthy - 7 marketing tactics

Is Your Business Pinworthy?  [Research  and Examples] Want to make your business pinworthy? Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest … Continue reading

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Social Media: The Top 7 Questions That Keep Marketers Up At Night (& Recommendations to Help Them!)

7 Social Media Questions that Keep Marketers Up at NIght

As social media matures, seven critical questions continue to keep marketers up at night according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. Ordered to help you develop a social media marketing plan, here are the top seven social media questions marketers want answered along with recommendations to help get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog

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How Social Media and Content Marketing Changed Branding

brands come to life

Brands must project the values and importance of the products and companies they represent. While most marketers get the need for consistent use of colors, logos and design, they’ve never thought about their brands from the 360 degree, real life perspective that social media and content marketing require. (Here’s a some branding tips to help you develop your brand.) In other words, how do you represent your brand in video, photographic, audio and live formats?  Here are 7 branding tips from Heidi Cohen’s Actionable Marketing Blog.

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30 Killer Blog Post Titles For Spring

Flowers pushing up are sign of spring. April is gardening month.

Looking for inspiration for blog post titles and content marketing? Spring and April in particular provide a dozen opportunities around which to create fun and engaging content that pulls readers in. Use these 12 occasions to plan your editorial calendar for blog posts and other related content. Here are 30 spring blog post titles  to inspire your writing. While they’re focused on spring, many of them can be used at other times of the year.

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The Tug of War Between Marketing And PR [Chart]

Tug of war

There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.

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Addicted To Social Media (& What It Means For Your Marketing) [Research]

Addicted

Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? As a marketer, what does social media’s addictive nature mean to your plans? Here are 5 tips to help you. BTW– Monitor the social media ecosystem for brand mentions and have a crisis management plan ready!

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David Ogilvy – Father of Content Marketing [Quotes]

david-ogilvy

David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world.  Here are five David Ogilvy quotes that illustrate core principles of content marketing.

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Content Marketing Versus PR – Who Wins? [Chart]

comparison

Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.

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