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Tag Archives: content marketing
21 New Year Titles Guaranteed To Pull Readers In
The New Year brings fresh beginnings. It’s the perfect foundation for an array of strong headlines for content marketing and blog posts to draw your target audience in. Follow through on your headline’s title with helpful advice to start the year off right. Take this content one step further and use these posts as the basis for future content. Here are twenty-one titles guaranteed to jumpstart your 2012 content creation and pull readers in. (Not enough choices to get your creative juices flowing? Here’s 125 Blog Titles.)
Tags: blog titles, blog topic, content marketing
Holiday Content Marketing – 5 Easy Tips [Examples]
The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.
Tags: content, content marketing, example, Holiday
How to Make Your Content Marketing Best-in-Class [Research]
Best-in-class content marketers don’t just have great creative teams. Their content marketing planning and approach is better. How’s yours? Three factors distinguish the best in class content marketers from their least effective peers, based on Content Marketing Institute and MarketingProfs’ 2012 research.
Tags: content marketing, Research
How to Show Your Thanks With Content Marketing
Thanking your customers should be something you do with every transaction, not just once a year. It’s amazing how far these two little words can go towards building customer relationships. It’s especially important in the current environment where shoppers weigh each purchase decision regardless of size. Content marketing can help you say thank you. Here are seven ways to use content marketing to say thank you to your customers after the purchase is made
Tags: content marketing, Thank you
5 Ways Content Marketing Communicates Including Social Media & Mobile
Content marketing and communication are intertwined since communication is any process by which information is exchanged. It can be non-verbal, oral or written. According to Wikipedia, communication requires a sender, a message, and an intended recipient, although the receiver need not be present or even aware of the sender’s intentions at the point he creates and sends the communication, allowing communications to cross vast distances in time and space. With expanded information consumption, snacking, time-shifting and concurrent usage, marketers must deliver content marketing via a variety of channels to ensure their message is received and consumed. Here are the five main communications channels to engage with prospects, customers and the public.
Tags: content marketing, Email, Social Media
11 Best Twitter Marketing Tips for 11-11-11
Every Twitter veteran understands that, like other forms of social media, Twitter is about paying-it-forward and helping others, not pushing your latest marketing promotion. To this end, ask not what your Twitter followers can do for you, but what you can do for your followers without expectation of reward. Here are the top eleven Twitter marketing tips to help you achieve your business goals.
Tags: content marketing, Twitter
Content Marketing’s 3 Rules: Location, Location, Location
Has your content marketing ever performed below expectations? If so, the answer may be found in the old real estate adage, location, location, location. As an experiment, last Monday, two of my articles were published in two different digital marketing focused content sites, namely ClickZ and my blog. Here are the results and the related tactics to help you improve the effectiveness of your content marketing.
12 Steps to Take Your Content Marketing From Ho-Hum to Humming [Examples]
In today’s information filled social media world, your content marketing must standout to be noticed. Let’s face it while white papers and research have been B2B marketing mainstays, they don’t necessarily attract sufficient attention to get prospects to take a desired action. While the information conveyed is useful, these content offerings they need a marketing facelift to transform them into social media darlings. Here’s a comparison of two content marketing offerings. And, to get your content marketing on track, here are twelve steps that every marketer can use.
Tags: B2B, content marketing, ebook
How to Develop Your Editorial Calendar
Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.
7 Ways to Create Original B2B Content Marketing [Data]
About one out of two of the business-to-business marketers surveyed for Bizo’s “Strategic Marketing Priorities” research expected to use content marketing in their marketing plans next year. Since content marketing fuels social media, these content marketing forecasts are probably understated.
So what’s the biggest challenge for B2B marketers using content marketing?
Tags: B2B, business-to-business, content marketing
Content Marketing Defined
Content marketing creates and shares useful narrative information to engage prospects, current customers and the public. While grounded in the principles of Mad Men like David Ogilvy in its editorial appearance and Leo Burnett in the integration of important brand attributes, content marketing doesn’t interrupt or promote. It lures potential customers in and persuades them. Here are twelve core attributes of content marketing.
Tags: content marketing, David Ogilvy, Leo BUrnett
42 Ways to Attract Shoppers With Relevant Content
Do you provide customers with the product related information they need when and where they need it? If not, you may be loosing prospects before you realize they’re in shopping mode.
Many marketers think about their information offering in a siloed manner. As a result, prospects may not be able to find or access it. To ensure potential customers have the information they need to answer their questions and remove the barriers that keep them from purchasing, here are forty-two ways to provide relevant shopping information.
Tags: Blog, content marketing, Email, in-store content, mobile content, qr code, shopping, Website
