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Looking for inspiration for blog post titles and content marketing? Spring and April in particular provide a dozen opportunities around which to create fun and engaging content that pulls readers in. Use these 12 occasions to plan your editorial calendar for blog posts and other related content. Here are 30 spring blog post titles to inspire your writing. While they’re focused on spring, many of them can be used at other times of the year.
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.