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- 72 Marketing Definitions
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- Social Media: 23 Ways To Promote Your Blog
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David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.
When it comes to promotional inspiration, February is a marketer’s delight because it’s filled with fun holidays. To help you develop your editorial calendar for February, here are eight events around which to write great content or blog posts as part of a larger marketing campaign. There are sixteen magnetic titles in all, enough to get you two blog posts a week for the month of February. (Need more choices to get your creative juices flowing? Here’re 125 Blog Titles.)
Everyone wants their content marketing to stand out from the crowd. What’s a marketer to do to tart up their information to attract attention? Just because your subject is serious doesn’t mean it can’t use some makeup to look pretty and get noticed. How do you take your plain Jane content and dress it up? Here are twenty-one tips to pimp your content.
60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.
Do you want your blog to stand out from the pack? Getting your blog or other content marketing noticed requires three distinct elements: developing great content, promoting your blog or content and making your blog sharable. This holds true for B2C, B2B, not-for-profit and personal blogs. Here are 31 ways to increase your blog (or content marketing for that matter) visibility.
Regardless of how long you’ve been creating content or blogging, there’s always room for improvement. The New Year is a great time to assess your writing and content creation in order to take it to the next level. To help you achieve your 2012 content marketing and blogging goals, here are twelve content marketing resolutions.
The New Year brings fresh beginnings. It’s the perfect foundation for an array of strong headlines for content marketing and blog posts to draw your target audience in. Follow through on your headline’s title with helpful advice to start the year off right. Take this content one step further and use these posts as the basis for future content. Here are twenty-one titles guaranteed to jumpstart your 2012 content creation and pull readers in. (Not enough choices to get your creative juices flowing? Here’s 125 Blog Titles.)
The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.
Best-in-class content marketers don’t just have great creative teams. Their content marketing planning and approach is better. How’s yours? Three factors distinguish the best in class content marketers from their least effective peers, based on Content Marketing Institute and MarketingProfs’ 2012 research.
Thanking your customers should be something you do with every transaction, not just once a year. It’s amazing how far these two little words can go towards building customer relationships. It’s especially important in the current environment where shoppers weigh each purchase decision regardless of size. Content marketing can help you say thank you. Here are seven ways to use content marketing to say thank you to your customers after the purchase is made