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Content marketing world
Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.
Do you know how to create a killer presentation? Here are 17 steps to create live presentation success as part of your content marketing with a case study.
Do you really know your target audience? One key element to crafting effective content marketing is developing a marketing persona backstory.
Your content marketing must be able to break through the almost 4 zetabytes of digital information that will be created and shared in 2013 and which is expected to almost double by 2015! To cope with this information explosion, people select high value information from their family, friends, bosses, co-workers, social media connections and other sources including you.
Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.
Want to improve your content marketing in 2014? Follow these 5 Content Marketing Tips from Content Marketing World 2013. With tactics & quotes.
Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
Want to make the most content from attending a conference? Here are 13 actionable conference content marketing tips to help you.
Content marketing continues to be at the top of every marketer’s list. To understand what’s driving this momentum and to get actionable insights marketers can use, we spoke with Joe Pulizzi, founder of Content Marketing Institute and co-author of Epic Content Marketing and Get Content, Get Customers. Joe is undeniably the king of content marketing.