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Content marketing world
30 Insider Tips To Extend Your Content Marketing (Without Really Working)
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.
Google+: Is Your Business Harnessing Its Power? 12 Actionable Tactics [Research]
Social media has matured and your business must be on a variety of platforms including Google+. In less than a year, Google+ grew from nothing to 18.9 million unique visitors at the end of February 2012, according to Compete data reported by Google’s Avinash Kaushik. That’s half the size of Twitter and slightly more than one-tenth the size of Facebook. While Google+ may have lost some of its momentum, it’s still a platform where every marketer needs to be present. Here are five Google+ data points and 12 actionable tactics. Source: Heidi Cohen’s Actionable Marketing Blog.
Why Social Media Isn’t The Holy Grail (& Neither is Content Marketing)
“Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!
