Content Marketing Institute

Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends-3 Elements

Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends

Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research

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5 Small Business Branding Tactics You Can Use

Small Business Branding Tactics

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to … Continue reading

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The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

Top 10 Reasons You Need Content Curation in The Content Marketing Mix

Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)

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27 B2B Content Marketing Tactics [Research]

Colored Pencils

Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Curation: 12 Ways To Add Value

Newspaper Press

While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog

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B2B Versus B2C Content Marketing [Research]

same but different

Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog

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10 B2C Content Marketing Tactics You Need Now [Research / Charts]

Consumer content

As content marketing continues to expand and evolve,  it’s increasingly used by B2C marketers to achieve core business objectives.

According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media. Here are ten tactics you need to consider with research charts and analysis. Source: Heidi Cohen’s Actionable Marketing Blog

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