Content Marketing Institute

Internal Content Curation: What Most Marketers Miss

Internal Content Curation-10 Steps

Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.

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Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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35 Tactics To Improve Your 2015 Content Marketing

2015 Content Marketing Predictions

Want to get your content on track to succeed in 2015? Then examine these 10 Top 2015 Content Marketing Predictions and 35 content tactics.

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2014 Content Marketing Highlights

2014 content marketing highlights

Want to improve your 2015 content marketing? Then check out these 2014 content marketing highlights with actionable content marketing tactics. (Charts too.)

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Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends-3 Elements

Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends

Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research

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5 Small Business Branding Tactics You Can Use

Small Business Branding Tactics

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.

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The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

Top 10 Reasons You Need Content Curation in The Content Marketing Mix

Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)

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27 B2B Content Marketing Tactics [Research]

Colored Pencils

Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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