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Content Marketing Institute
Have boring B2B content? 7 ways to enrich your B2B content marketing to make it engaging. Has tips, examples and research to driveB2B marketing results
Does your blog post content creation process ensure your blog achieves your marketing goals? 40 blog post content creation tips with research and examples.
Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.
Looking to maximize B2B content creation resources but don’t have more budget. Use these 3 steps to extend the content you’re already have or are developing
Seeking to improve your content marketing effectiveness? Follow these 5 content marketing tactics to get on track to succeed. Based on research with charts.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. This model has worked wonders for Pulizzi and countless other examples detailed in the book.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.