Content Marketing Institute

Content Marketing Performance Checklist: 1H2015

Girl playing flute-Content Marketing Performance Checklist

Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.

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7 Steps To Get Marketing Awards Every Time

Marketing Awards

Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy.

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Internal Content Curation: What Most Marketers Miss

Internal Content Curation-10 Steps

Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.

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Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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35 Tactics To Improve Your 2015 Content Marketing

2015 Content Marketing Predictions

Want to get your content on track to succeed in 2015? Then examine these 10 Top 2015 Content Marketing Predictions and 35 content tactics.

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2014 Content Marketing Highlights

2014 content marketing highlights

Want to improve your 2015 content marketing? Then check out these 2014 content marketing highlights with actionable content marketing tactics. (Charts too.)

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Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends-3 Elements

Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends

Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research

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5 Small Business Branding Tactics You Can Use

Small Business Branding Tactics

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.

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The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

Top 10 Reasons You Need Content Curation in The Content Marketing Mix

Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)

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