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Content Marketing Institute
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog
Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, “Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog
Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society. Before you abandon your marketing plans and your career, examine this research and you’ll find the case for promotion-free content marketing. Includes research and tactics. [Charts] Source: Heidi Cohen’s Actionable Marketing Blog.
Content marketing, the provision of high quality, relevant and valuable information that’s not promotional, particularly among B2B marketers continues to increase. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs. Here are seven content marketing tactics based on this research. Source: Heidi Cohen’s Actionable Marketing Blog
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
Experiencing blank-page inertia? Here are 12 ideas to help you jump start your writing. Additionally, insights into how to capture your fleeting thoughts and develop them into well crafted columns are included.