Content Marketing Institute

Social Media For B2B Content Marketing Distribution

Social media for B2B content marketing distribution

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.

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3 Steps to Maximize B2B Content Creation Resources

3 steps to maximize content creation resources

Looking to maximize B2B content creation resources but don’t have more budget. Use these 3 steps to extend the content you’re already have or are developing

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Is Your Content Marketing Effective?

5 Proven steps to content marketing effectivess

Seeking to improve your content marketing effectiveness? Follow these 5 content marketing tactics to get on track to succeed. Based on research with charts.

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Content Inc. – Book Interview

Content Inc. Front Cover

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. This model has worked wonders for Pulizzi and countless other examples detailed in the book.

Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.


Content Marketing Performance Checklist: 1H2015

Girl playing flute-Content Marketing Performance Checklist

Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.

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7 Steps To Get Marketing Awards Every Time

Marketing Awards

Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy.

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Internal Content Curation: What Most Marketers Miss

Internal Content Curation-10 Steps

Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.

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Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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35 Tactics To Improve Your 2015 Content Marketing

2015 Content Marketing Predictions

Want to get your content on track to succeed in 2015? Then examine these 10 Top 2015 Content Marketing Predictions and 35 content tactics.

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2014 Content Marketing Highlights

2014 content marketing highlights

Want to improve your 2015 content marketing? Then check out these 2014 content marketing highlights with actionable content marketing tactics. (Charts too.)