Content Marketing Institute

Conference In-Person Event Content: 3 Points of View

Conference In-person event content

Conference in-person event content builds your audience and community. Content Marketing World is an example of how to tap into conference content.

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2016 Social Media Marketing Plan For Success

Starting line

Need a 2016 social media marketing plan? Follow these 10 steps to build your social media plan for success to improve your social media ROI (aka results). Includes tips and examples.

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LinkedIn B2B Social Media Success: 3 Keys

LinkedIn B2B Social Media Success

Want to up your social media results? Learn about LinkedIn 3Q2015 performance and follow the 3 keys to LinkedIn B2B social media success. Includes charts, tips and examples to help.

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Got Boring B2B Content? How To Make It Engaging

Yawn-Boring B2B Content

Have boring B2B content? 7 ways to enrich your B2B content marketing to make it engaging. Has tips, examples and research to driveB2B marketing results

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Blog Post Content Creation: How To Boost Your Results

Colour Pencils-Flickr-40 blog tips

Does your blog post content creation process ensure your blog achieves your marketing goals? 40 blog post content creation tips with research and examples.

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2016 B2B Content Marketing Versus B2C Content Marketing

B2B Content Marketing Versus B2C Content Marketing

Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.

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Social Media For B2B Content Marketing Distribution

Social media for B2B content marketing distribution

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.

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3 Steps to Maximize B2B Content Creation Resources

3 steps to maximize content creation resources

Looking to maximize B2B content creation resources but don’t have more budget. Use these 3 steps to extend the content you’re already have or are developing

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Is Your Content Marketing Effective?

5 Proven steps to content marketing effectivess

Seeking to improve your content marketing effectiveness? Follow these 5 content marketing tactics to get on track to succeed. Based on research with charts.

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Content Inc. – Book Interview

Content Inc. Front Cover

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. This model has worked wonders for Pulizzi and countless other examples detailed in the book.

Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

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