Content Marketing Institute

35 Tactics To Improve Your 2015 Content Marketing

2015 Content Marketing Predictions

Want to get your content on track to succeed in 2015? Then examine these 10 Top 2015 Content Marketing Predictions and 35 content tactics.

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2014 Content Marketing Highlights

2014 content marketing highlights

Want to improve your 2015 content marketing? Then check out these 2014 content marketing highlights with actionable content marketing tactics. (Charts too.)

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Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends-3 Elements

Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends

Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research

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5 Small Business Branding Tactics You Can Use

Small Business Branding Tactics

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to … Continue reading

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The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

Top 10 Reasons You Need Content Curation in The Content Marketing Mix

Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)

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27 B2B Content Marketing Tactics [Research]

Colored Pencils

Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Curation: 12 Ways To Add Value

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While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog

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