Content curation

The 5 Benefits of Lean Content

Are you getting the benefit of lean content

What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.

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Content Curation In the Content Marketing Mix

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In 2014, include content curation in the content marketing mix. Here’s research to help you make the business case & actionable marketing tips. [Chart]

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Content Curation: Measuring Up To Your Peers?

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How does your content curation activity compare? Based on Trapit research, here is US marketers’ view content curation & 10 actionable marketing tips.

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Top 12 Content Marketing Resources of 2013

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Want your content marketing strategy to succeed? Here are 12 top content marketing resources to guide you to create a winning plan.

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4 Micro Content Marketing Ideas You Can Steal [Examples]

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Want to stretch your content marketing budget & continue to produce regular content? Try adding these 4 types of micro content — 9 attribute definition included.

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Content Curation: 19 Definitions

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While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.

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9 Amazing Content Curation Resources

While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Easy Ways to Curate Content (& Drive Traffic)

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Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog

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2012: Social Media, Content Marketing and Mobile

Top 12 Actionable Marketing Posts of 2012

For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.

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Content Curation: 12 Ways To Add Value

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While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog

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