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What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.
In 2014, include content curation in the content marketing mix. Here’s research to help you make the business case & actionable marketing tips. [Chart]
How does your content curation activity compare? Based on Trapit research, here is US marketers’ view content curation & 10 actionable marketing tips.
Want your content marketing strategy to succeed? Here are 12 top content marketing resources to guide you to create a winning plan.
Want to stretch your content marketing budget & continue to produce regular content? Try adding these 4 types of micro content — 9 attribute definition included.
While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog