Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Sign Up Now For:
Missed CMW: Get It Now!
- 72 Marketing Definitions
- 16 Ridiculously Easy Ways To Increase Retweets
- 30 Social Media Definitions
- 31 Public Relations Definitions
- The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You!
- Marketing Versus PR: What’s the Difference
- 4 Micro Content Marketing Ideas You Can Steal
- 30 Branding Definitions
- 67 Mobile Facts To Develop Your 2014 Budget
- 28 Amazing Content Marketing Ideas You Can Use Now
Want to stretch your content marketing budget & continue to produce regular content? Try adding these 4 types of micro content — 9 attribute definition included.
While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information. Here are 3 reasons you need content curation in your content marketing strategy and 12 attributes of a successful content curations strategy.