Connie Benson

Social Media Lead Generation: Best Tips From The Experts

Social Media Lead Generation-21 experts

Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.

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63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Social Media Forecasts 2014-Heidi Cohen

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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5 Key Elements That Make The Best Content Marketing

Keep Calm and Read On - Best Content Marketing - Heidi_Cohen

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes  the 5 key elements that make the best content marketing.

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2013 Best Social Media, Content & Mobile Marketing

16 Experts Look Back at 2013 Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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Social Media: 10 Influential Women You Need to Know

International Women's Day

In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.

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Blogging ROI: 15 Ways Blogs Make Money

US Money

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Monitoring – 10 Social Media Experts Tell You What to Use

Monitor

Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.

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The One Social Media Metric You Need [Data]

measure up

As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)

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