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Social Media and Branding: Is It Worth The Money?

While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Brands: 10 Charts You Need

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Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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9 Facebook Research Charts for Your 2013 Marketing Plan

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Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog

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69 Mobile Marketing Facts Explained (in Plain English!)

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2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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Free Research: 8 Resources Every Marketer Needs

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Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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47 Social Media Facts (& What They Mean For Your Marketing)

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As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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Pinterest Drives Sales [Research]

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Pinterest, 2012’s social media darling, is a shopper’s heaven.

Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want. To reach your target audience and support your sales process, Pinterest is the new must-have social media option you need. Here’s a 7 step plan to build your Pinterest presence to support sales. Source: Heidi Cohen’s Actionable Analysis Blog

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Why Marketers Must Pay Attention to Tumblr & Pinterest Now! [Research]

Tumblr-Pinterest

Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: Who Will Win the Battle for Mobile [Research]

Social Media Who Will Win the Battle For Mobile - HeidiCohen.com

As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.

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[INFOGRAPHIC] How To Make The Case For Content Marketing

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Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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