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- 72 Marketing Definitions
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Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog
Contrary to popular belief, mobile devices, including smartphones and tablets, are a shopper’s BFF. About four out five smartphone and tablet owners have used the device for shopping related activities according to Nielsen. Not surprisingly, consumers employ tablets more for pre-purchase research and reviews while smartphones are utilized on-the-go to locate stores and check prices. Six charts and research included. Source: Heidi Cohen’s Actionable Marketing Blog
Tablets are an exploding market. As a marketer, it’s important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices, namely computers and smartphones. [Here's earlier tablet data.] Here are 21 research charts and infographics to help you with your marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)