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Do you understand the state of mobile 2014? If you’re like many marketers, you pretend it doesn’t exist. Here are the facts, charts & analyses you need!
Is multi-platform content in your marketing plans? Here are 11 tips to stay on your audience’s radar with smartphones, tablets & PCs. Research/charts.
Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.
Do you need a mobile app? With 80% of smartphone users accessing businesses via an app, the answer is yes. Here are 21 ways to promote your mobile app.
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, Tumblr, Pinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.
Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.
Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog