Competitor

Small Business Branding: What Is Your Super Power?

Posted by Heidi Cohen on May 22, 2013 in Branding, Small Business | Leave a comment

For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans. They miss the opportunity to position their firm. To develop to your organization’s brand identity (aka your super power), answer these ten questions. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Competitor, marketing persona, small business

Pricing: It Is NOT About The Numbers

Posted by Heidi Cohen on March 29, 2013 in Marketing Resources | 5 Comments

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Actionable Marketing Tip, Competitor, marketing persona, pricing, Product, Promotion

12 Tips to Improve Your Blog & Content Marketings’s Conversion Rate

Posted by Heidi Cohen on September 19, 2011 in Blogging, Content Marketing | Leave a comment

Have you built traffic to your blog or content marketing but are discouraged because no one’s buying from you? While only a small percentage of your visitors will eventually purchase, the chances are that your content may not be aligned with the purchase process for your product offering. Here are twelve questions to help you determine where there’s an issue that’s preventing your prospects from purchasing.

Tags: Competitor, conversion, purchase process

Do You Know Your Marketing ABCs?

Posted by Heidi Cohen on August 30, 2011 in Marketing, Marketing Resources | 4 Comments

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing

Sun Tzu’s Competitive Advice

Posted by Heidi Cohen on August 19, 2011 in Competitive Strategy | 1 Comment

Are you actively monitoring your competitors? Do you analyze this information and adapt your marketing plans to maximize your effectiveness? If not, you should heed the advice of the ancient Chinese military strategist Sun Tzu. Sun Tzu’s The Art of War could be a handbook for today’s marketer dealing with an ever-changing competitive environment, consumers empowered with social media publishing platforms, new emerging technologies and devices, and 24/7 news cycles. Here are three techniques to help you gain the most insights from this data.