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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans. They miss the opportunity to position their firm. To develop to your organization’s brand identity (aka your super power), answer these ten questions. Source: Heidi Cohen’s Actionable Marketing Blog
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
Have you built traffic to your blog or content marketing but are discouraged because no one’s buying from you? While only a small percentage of your visitors will eventually purchase, the chances are that your content may not be aligned with the purchase process for your product offering. Here are twelve questions to help you determine where there’s an issue that’s preventing your prospects from purchasing.
Are you actively monitoring your competitors? Do you analyze this information and adapt your marketing plans to maximize your effectiveness? If not, you should heed the advice of the ancient Chinese military strategist Sun Tzu. Sun Tzu’s The Art of War could be a handbook for today’s marketer dealing with an ever-changing competitive environment, consumers empowered with social media publishing platforms, new emerging technologies and devices, and 24/7 news cycles. Here are three techniques to help you gain the most insights from this data.