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9 Tips For Marketing to Twitter Power Users

Twitter Mobile

Since Twitter’s social media platform is made for mobile with its 140 character snack size communications, it’s no surprise that its power users go mobile. Three out of every five active Twitter users (or 120 million participants) login using a mobile device at least once every month based on Compete data. Mobile Twitter users display different behavior that’s important for marketers to understand.

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Social Media: Do You Know Your Audience?

social media icons

Before you dive into creating your social media marketing strategy,  know who’s in your audience and where you can find them.

Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.

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Free Research: 8 Resources Every Marketer Needs

Free, free, free HeidiCohen.com

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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10 Twitter Tactics To Pump Up Holiday Sales

holiday gift

Are you using Twitter effectively to drive holiday sales?  With the 2012 holiday shopping season in high gear,don’t underestimate the power of social media, especially, Twitter to influence holiday sales. Here are 10 Twitter tactics and related research. Source: Heidi Cohen’s Actionable Marketing Blog

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Pinterest Drives Sales [Research]

Pinterest Computer Screen

Pinterest, 2012’s social media darling, is a shopper’s heaven.

Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want. To reach your target audience and support your sales process, Pinterest is the new must-have social media option you need. Here’s a 7 step plan to build your Pinterest presence to support sales. Source: Heidi Cohen’s Actionable Analysis Blog

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Why Marketers Must Pay Attention to Tumblr & Pinterest Now! [Research]

Tumblr-Pinterest

Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog

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Ignore Google+ At Your Risk [8 Social Media Charts You Must See!]

G+ Icons

Is Google+ part of your brand’s social media marketing strategy? Google+ clocked in at number eight on Nielsen’s 2011 Top 10 US Social Media and Blogs list. At the time, it was roughly one seventeenth the size of top-ranked Facebook in terms of average monthly unique visitors. Yet as a marketer, you can’t ignore Google+. Heidi Cohen’s Actionable marketing Blog shows you why with new research and charts.

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5 Pinterest Tactics to Maximize Effectiveness

pinterest retro icon

Is Pinterest part of your social media strategy? If not, here are three facts to make the business case for using Pinterest and five marketing tactics to improve findability (aka search optimization). Complete with eight Pinterest research charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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Do Groupon Deals Make Sense for Merchants?

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

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Data Demons (in a good way!)

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.

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