Company stories

What’s Your Brand DNA?

Brand DNA

Branding is more than skin deep. Branding isn’t just a superficial collection of colors, images or sounds; it’s an integral part of your offering. Regardless of whether you’re a product producer, a retailer, a media entity, a not-for-profit or a solopreneur, you’ve got a brand. To get your branding on track, here are seven questions to answer. Ideally, gather answers from across your organization to provide broader insights.

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Turn Staff Contributions into Social Media Gold

EMPLOYEE TEAMWORK

Do your senior management team believe social media is solely marketing’s responsibility? If so, you’re limiting your organization’s ability to maximize its social media results. Here are three elements every organization, whether it’s a B2C, B2B, not-for-profit or solopreneurs, needs to enhance its social media engagement and related content. Tapping your staff for social media content and contributions supplies all three. To get all of your employees involved in social media participation and content creation, here are seven easy-to-follow tactics that you can apply your organization.

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