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Content Marketing: Four Cornerstones

Content Marketing Cornerstone

Content marketing focuses on customers’ needs. Content marketing tells stories, offers useful purchase information, improves product usage, and entertains. Without being promotional, content marketing effectively achieves business goals by building brand reputation, persuading prospects to buy, and retaining customers

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Do You Know Your Marketing ABCs?

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It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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Social Media’s Public Enemy Number One

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Social media has a public enemy number one. Unlike the old time movies where the good guys wore white and the bad guys wore black, on social media platforms it’s not always clear. Further, there’s no ominous music to give you a clue that the bad guy just entered the ecosystem. Has your social media has been affected by public enemy number one? If you’re not sure, here are three telltale signs to check.

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4 Pillars of Digital Marketing

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Digital marketing is any marketing delivered via an Internet, mobile or tablet device. Here’s how to organize your plans and related strategies around the four pillars of digital marketing, content, communication, community and commerce.

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Social Media Plays Niche

Marketers have more social media network options than Facebook. Ravelry, a community of over 600,000 knitters, crocheters and spinners, is one example. Here are 7 marketing lessons for using niche sites.

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