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Getting the Social Media Conversation Right

Social media is a multi-directional, many-to-many conversation. It’s large cocktail party where attendees are having more than one conversation at a time involving different groups of people. Often these exchanges appear in the form of comments posted on social media networks like Facebook, LinkedIn, Twitter, Tumblr, bulletin boards and blogs.
So how’s a marketer to handle all of this input? As a business, you can’t sit back and expect prospects, customers and the public to comment without receiving any response from you. Five tips for social media conversations from Heidi Cohen’s Actionable Marketing Blog.
Blogging Fundamentals for Business – 5 Tips You Need Now

Michael A. Stelzner, the founder of SocialMediaExaminer.com, a top social media blog, and author of Launch: How to Quickly Propel Your Business Beyond the Competition (Affiliate link), is a blogging dynamo. In honor of BlogWorld Expo New York and the introduction of Blogging Fundamentals for Business, an online business-building workshop, I interviewed Mike to get his business blogging insights.
Does Your Blog Need to Be Brought Back From the Dead?

Does your blog display any of these five signs that it’s lifeless? If so, it’s possible that your blog needs to be resuscitated. Don’t despair. Help is on the way. Determine where you have issues with your blog and follow the suggested fixes to bring your blog to life again.
56 Ways to Reuse Content Marketing

Earth Day teaches us the benefits of reducing, reusing and recycling. In terms of content marketing, recycling is defined as turning old content into new content, often in another format that’s useful. It’s called recycled content because it’s not created from scratch. Recycled content isn’t reusing the same exact content in another location. Here are 56 ways to recycle content marketing across 21 content formats.













13 Blogging Lessons I Learned The Hard Way
While good bloggers can make blogging look easy, the reality is that showing up at your computer on a regular basis with fresh ideas is hard work that involves more than just content creation. As the second anniversary of this blog approaches, here are thirteen lessons I’ve learned, either directly or indirectly.