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Chris Brogan
Why Have a Personal Blog?
Before starting your personal blog, here are seven reasons to consider. They are closely tied to your goals for your blog.
Social Media Hearts Cause Marketing
Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)
Does Your Brand Need an Elevator Pitch?
Elevator pitches are short descriptive statements that can be told in the time it takes for an elevator ride. When used for a brand, the pitch is longer than a tag line and conveys more information than a logo. Here are 5 steps to help you develop elevator pitch for your brand.
Tags: Chris Brogan, Elevator pitch, Peter Shankman
Does Your Blog Have Personality? 7 Points to Help You Create Your Writer’s Voice
When faced with a blank screen, many bloggers and other social media content creators are at a loss as to what to do. Here are 7 points to help you find your writer’s voice based on last night’s #blogchat.
DMA 2010 Social Media Face-Off
DMA 2010 hosted a Social Media Face-Off, a panel of 9 social media gurus. When gathering 9 experts in a panel, it’s critical to lay ground rules to ensure that everyone can make their points. Here’s 7 ways to enhance your next large panel effectively.
Listening is the New Black
Chris Brogan advised direct marketers to grow big ears at DMA:2010 because listening is the new black. Unlike direct marketing which focuses on purchase, social media interaction takes place earlier in the process. Therefore, Chris Brogan had 3 pieces of advice for direct marketers to adapt their businesses to social media. Please read on …
Tags: BL Ochman, blogchat, Chris Brogan, DMA2010, Jay Baer, Roger Smith hotel
Establishing Outposts in the Social Media Ecosphere
Marketers can extend their reach through the use of social media’s assortment of tools to distribute information which Chris Brogan calls outposts. Because time is the great equalizer, attention, the amount of time focused on your message, is a scarce commodity. Therefore your content needs to center on consumers and the public’s goals and needs and appear where they spend time. This article examines 3 types of outposts in the social media ecosystem. Please read on …
Tags: blogchat, Chris Brogan, e-books, Email, Facebook, LinkedIn, Mack Collier, Social Bookmarking, Twitter, Website
