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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
- 21 Ways to Promote Your Mobile App
- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
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Posted on July 16, 2013 by Heidi Cohen in Social Media |
If there was a social media equivalent of the 2013 Baseball All Star game, who would you choose to be your social media star?
Check out any list of top social media experts and you’ll find that they have a set of consistent traits. While following these traits by themselves won’t necessarily make you a social media star, they will help you establish your social media credentials.
Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?
Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.
Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
Posted on August 20, 2012 by Heidi Cohen in Social Media |
Looking to leverage your Twitter engagement? Then apply the seven principals of Dr. Stephen R. Covey‘s bestselling The Seven Habits of Highly Effective People to your use of Twitter. In his book, Covey outlined seven practical habits to help readers become more successful. Apply these seven guidelines to improve your Twitter usage to help achieve your business and/or personal goals. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on July 11, 2012 by Heidi Cohen in Social Media |
Images, especially photographs, are 2012’s social media darlings across platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. What can you do if your organization doesn’t have rights to use these images and photographs across social media platforms? Here are five alternatives marketers can leverage. (Of course, don’t forget to integrate your brand!) Source: Heidi Cohen’s Actionable Marketing Blog
At one point or another, many content creators and writers suffer from a lack of ideas (aka writer’s block). They show up at the blank computer screen and don’t know what to write. It’s not their ability to write that’s the issue but rather finding the germ of an idea to develop into a complete article. (Here’s tips to ensure writing inspiration always strikes.) Here are Chris Brogan’s three tips to ensure you always have endless content topics and a list of twenty-nine topic generators that any marketer can use to create quality content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on July 24, 2011 by Heidi Cohen in Blogging |
Do you remember show and tell? In nursery school, I had to bring in an unusual item and explain it to my classmates. Unlike my friends, I didn’t settle for an ordinary toy or household object. Instead I brought my sister. The great advantage was that she was able to talk for herself. Over the years, I’ve found old-fashioned show and tell to be a useful teaching technique because it illustrates the point better than describing it can ever do. Here are three blogging elements where show and tell can help you learn and improve your craft.
To celebrate American Heart Month, we’re offering bloggers a little bit of love. We’re renaming February, Blogger Love Month and using the hashtag, BloggerLove (#BloggerLove) to mark our tweets and posts. We’re offering you 125 Free Blog Topics based on things we learned from hanging out with kids. To show that every one of you is a winner with us, all posts that use one of these 125 titles will be featured in a roundup blog post on March 7th and be eligable to win a special prize.