-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
Charts
Content Marketing: The Multi-screen Consumer
With the ever expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.
Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience
Tags: Abritron, Charts, Edison Research, Internet, Radio, television, TV, Wifi
Social Media: 5 Small Business Lessons [Research/Charts]
When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and driving profitable sales.
Here are the major take-aways for small businesses from Ascend2’s research along with actionable social media tactics.
53 New Mobile Marketing Facts [Research/Charts]
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
Tags: Android, Charts, comScore, eMarketer, Facebook, google+, iOS, JiWire, mobile apps, Research, responsive design, smartphone, Tablets, Twitter
9 Amazing Content Curation Resources
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, Content curation, Research
Social Media: Are You Listening To Your Customers? [Research]
Before engaging on social media, businesses should to listen to the conversation, specifically to what people are saying about your organization, product and competitors. But, this overlooks whether your prospects and customers want you to listen to them or if they even care. To understand consumers’ perspective on this social listening, JD Powers and Associates along with NetBase surveyed US consumers in December 2012. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, JD Powers and Associates, NetBase, Research
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
9 Facebook Research Charts for Your 2013 Marketing Plan
Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, comScore, Facebook, GlobalWebinternet, google+, Mobile, Pew Internet, Research
5 Tips to Get Your CEO On Social Media [Charts]
Despite their corporate standing, CEOs aren’t on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey. These findings echo earlier research by The 2012 Fortune 500 Social CEO Index that found 70% of the Fortune 500 CEOs had no presence on social media. Here are three research findings and 5 actionable social media tips. Source: Heidi Cohen’s Actionable Marketing Blog.
Social Media, Search and Savings Required [Research]
In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 2012, Charts, Hitwise, Mass Relevance, Moosylvania, Research, Search, Shop
47 Social Media Facts (& What They Mean For Your Marketing)
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
Social Media’s Future: 5 Important Trends [Research & Charts]
Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. 
Here’s the numbers behind the business push (even if their CEOs don’t follow suit) on three of the major social media platforms: Twitter, Facebook and YouTube, via Visible Technologies. Here also are five key social media trends from Heidi Cohen’s Actionable Marketing Blog.
On Social Media Timing Is Everything! [Research]
On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.] Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.
