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Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- Twitter Etiquette: 24 Guidelines to Tweet By
- 31 Public Relations Definitions
- 10 Ways to Use Your Blog to Build Influence
- 21 Tips to Keep Your Writing Sharp
- QR Codes: 26 MUST-HAVE Facts [Data & Charts]
- Want Your Blog Noticed? (Hint: It’s Not Just Content!)
- Marketing Needs Big Data – Explained in Plain English [Research]
- Mobile Marketing: 56 MUST Have Facts [Data]
Archives
Tag Archives: Chart
3 Social Media Marketing Trends You Need Now! [Research]
Want customers? You’ll find them engaged on the social Internet (aka social media). One out of five minutes online is spent on a social media network where women 15 and above spend 6.5 hours on average – an hour and a half more than men, according to comScore. So what’s a marketer looking to invest in social media to do? To help determine where and what social media related marketing and support to incorporate into your plans, here are marketers’ top three social media investment priorities according to Awareness, Inc.
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
Facebook: Why We Friend [Research]
Before Facebook, we defined a friend as someone we knew in real life that we liked and trusted, excluding sexual or family relations. Social media has changed these interpersonal relationships and our understanding of the concept of friendship. Or has it? Here’s some useful research from Nielsen on the nature of friendship that will help your marketing.
The Rise of B2B Content Marketing [Chart]
Content marketing accounts for a growing portion of B2B marketers’ 2012 plans. Used by 90% of B2B marketers, more than one out every four marketing dollars goes to content marketing and 60% of marketers plan to increase their content marketing budget next year according to Content Marketing Institute and MarketingProfs research. Given content marketing’s cost effectiveness and targetability, this isn’t surprising. For marketers, the challenge is proving their case. This column examines the goals marketers set for content marketing and the metrics they use to measure them. [Charts included]
Why QR Codes Fail [Data]
From a marketer’s perspective, QR codesmake offline surfaces and content a cost-effective conduit to deliver online marketing content across a wide variety of formats.
While QR code adoption increased from 1% in 2010 to 5% in 2011 according toForrester, only one in eight smartphone owners uses QR codes. With smartphone ownership positioned to grow at an accelerated pace, why isn’t QR code usage expanding at a similar rate? To understand the challenges marketers who want to use QR codes face, here are ten ways to prevent QR code failure and how to incorporate them into your marketing more effectively.
Social Media Customer Service: Are You Listening?
When businesses engage on social media, they often use it as a one-way communication tool to distribute marketing content. This approach fails to take into account how customers will use any and every communications channel to get their customer service inquiries answered. Here are three ways that social media customer service supports marketing efforts and seven steps to improve your customer service via social media.
Tags: #custserv, Chart, Customer Service, data
5 Ways to Make Your Marketing More Effective [Charts]
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Tags: Chart, Research, smartphone, Tablet, television
Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]
While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.
What’s in Your Blog? [Chart]
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
Social Media Participants to Marketers: It’s Not About You! [Data]
Have you listened to what to what your prospects and customers want from your organization on social media platforms?
If not, there’s a good chance your marketing may be missing the mark. Based on research from IBM (Hat tip to Brian Solis for pointing out this research!) there’s a perception gap between what consumers want from marketers and what marketers think they want. Here are charts from this research and 5 questions to help you assess your social media marketing strategies.
Social Media Metrics: How Am I Doing? [Chart]
Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results. While this seems obvious, research shows that only one in three marketers measures social media ROI after three years. Here’s a chart outlining seven different business goals and how to track your related social media efforts. [Chart]
Tags: Chart, social media metrics
If Social Media is So Important, Why Isn’t It Part of Your Marketing Strategy?
As social media marketing continues to evolve, marketers have been quick to adopt the lingo. Yet take a deeper look at their plans and you’ll find that social media adoption is still not a high strategic priority based on Jive Software and Penn, Schoen & Berland research. Like steering a large ocean liner whose course is set, changing the marketing course within an organization can be difficult in a dynamic social media environment.
Tags: Chart, Social media marketing
