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Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- Twitter Etiquette: 24 Guidelines to Tweet By
- 31 Public Relations Definitions
- 10 Ways to Use Your Blog to Build Influence
- 21 Tips to Keep Your Writing Sharp
- QR Codes: 26 MUST-HAVE Facts [Data & Charts]
- Want Your Blog Noticed? (Hint: It’s Not Just Content!)
- Marketing Needs Big Data – Explained in Plain English [Research]
- Mobile Marketing: 56 MUST Have Facts [Data]
Archives
Tag Archives: Chart
Blogging: Balancing Professional Versus Personal [Chart]
Many bloggers find that the distinction between their professional and personal lives tends to blur. It’s easy to say keep your professional exchanges separate from your personal ones on social media platforms. But, as in real life relationships, this can be easier said than done. Nowhere is this more challenging than blogging where the best bloggers integrate their personality into their content.
Tags: Blog, Chart, Personal, Professional
The Inside Scoop On How Marketers Use Social Media [Research]
Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)
Social Media: Where Are The Business Results? [Research]
Social media is important to over 80% of businesses based on the finding of Social Media Examiner’s 2012 Social Media Marketing Industry Report How Marketers Are Using Social Media To Grow Their Businesses. This finding is consistent with other research that shows businesses continue to increase social media marketing spend. Yet despite this support, marketers still have a difficult time proving social media’s contribution to the bottom line.
Tags: Chart, expense, Research, Revenue, Social Media Examiner
Who Is The Google Ranking Champion (& What it Means for Your Content Marketing)
While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.
Content Marketing: Stories And The Purchase Process [Chart]
Are you using stories to enhance your content marketing? If not, you may want to reconsider because the rationale behind integrating various types of stories into your content marketing is to make it easier for the public to understand and remember your offering. Telling stories helps you maximize the impact of your marketing efforts by increasing mindshare. (Here are 29 company stories ideas to help you.) To this end, it’s helpful to use the buying cycle as a means of correlating the information customers seek with the appropriate types of stories because stories are needed at every step of the process. [Chart] via Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, purchase cycle, Stories
The Tug of War Between Marketing And PR [Chart]
There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.
Tags: Branding, Chart, content marketing, Social Media
Social Media Versus Content Marketing [Chart]
Social media and content marketing often used interchangeably, so what’s the difference for marketers and why should they care? At its core social media is about engaging and building relationships that form a community where the greater good is more important than the needs of any one individual.By contrast, content marketing is about creating engaging information that results in positive brand recognition while encouraging prospects and customers to become familiar with your products and services free of promotional messages. To help you understand the differences between social media and content marketing, here’s a chart laying out how each is used across a range of categories.
Tags: Chart
Content Marketing Pulls Prospects In [Chart]
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions. Additionally content marketing supplies food for social media, engages prospects at each step of the purchase process, and supports search optimization. To help you, here’s a chart outlining the major 18 content marketing options. [Chart included]
Tags: Chart
How To Build Your Professional Twitter Brand
Not all tweets are created equal, according to research from Carnegie Mellon University, MIT and Georgia Tech. This is why some of us feel like we’re talking to ourselves on Twitter. Here are ten tips showing you how to use this research to help you build your professional social media brand on Twitter. [Chart included.]
Does Your Social Media Generate Sales? [Research]
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Tags: Chart, Research, Sales, social media metrics, social media ROI
Content Marketing: 5 Ways to Make Money [Chart]
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
Content Marketing Versus PR – Who Wins? [Chart]
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.
Tags: Chart, content marketing, PR
