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Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Twitter Etiquette: 24 Guidelines to Tweet By
- QR Codes: 26 MUST-HAVE Facts [Data & Charts]
- 125 Free Blog Topics-Corporate and Personal Blogging
- Mobile Marketing: 56 MUST Have Facts [Data]
- Content Marketing Must Have Checklist
- Twitter: Make Every Tweet Count [Research]
- 31 Ways to Make Your Blog Stand Out
Archives
Tag Archives: Chart
Does Your Social Media Generate Sales? [Research]
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Tags: Chart, Research, Sales, social media metrics, social media ROI
Content Marketing: 5 Ways to Make Money [Chart]
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
Content Marketing Versus PR – Who Wins? [Chart]
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By contrast they believe any form of PR will translate to sales without work on their part since it’s some “free” stuff. The reality is that neither of these views is correct. Both content marketing and PR have their distinctive roles to play in marketing. To shed light on the similarities and differences between content marketing and PR, here’s a comparison across twelve salient attributes.
Tags: Chart, content marketing, PR
3 Social Media Marketing Trends You Need Now! [Research]
Want customers? You’ll find them engaged on the social Internet (aka social media). One out of five minutes online is spent on a social media network where women 15 and above spend 6.5 hours on average – an hour and a half more than men, according to comScore. So what’s a marketer looking to invest in social media to do? To help determine where and what social media related marketing and support to incorporate into your plans, here are marketers’ top three social media investment priorities according to Awareness, Inc.
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
Facebook: Why We Friend [Research]
Before Facebook, we defined a friend as someone we knew in real life that we liked and trusted, excluding sexual or family relations. Social media has changed these interpersonal relationships and our understanding of the concept of friendship. Or has it? Here’s some useful research from Nielsen on the nature of friendship that will help your marketing.
The Rise of B2B Content Marketing [Chart]
Content marketing accounts for a growing portion of B2B marketers’ 2012 plans. Used by 90% of B2B marketers, more than one out every four marketing dollars goes to content marketing and 60% of marketers plan to increase their content marketing budget next year according to Content Marketing Institute and MarketingProfs research. Given content marketing’s cost effectiveness and targetability, this isn’t surprising. For marketers, the challenge is proving their case. This column examines the goals marketers set for content marketing and the metrics they use to measure them. [Charts included]
Why QR Codes Fail [Data]
From a marketer’s perspective, QR codesmake offline surfaces and content a cost-effective conduit to deliver online marketing content across a wide variety of formats.
While QR code adoption increased from 1% in 2010 to 5% in 2011 according toForrester, only one in eight smartphone owners uses QR codes. With smartphone ownership positioned to grow at an accelerated pace, why isn’t QR code usage expanding at a similar rate? To understand the challenges marketers who want to use QR codes face, here are ten ways to prevent QR code failure and how to incorporate them into your marketing more effectively.
Social Media Customer Service: Are You Listening?
When businesses engage on social media, they often use it as a one-way communication tool to distribute marketing content. This approach fails to take into account how customers will use any and every communications channel to get their customer service inquiries answered. Here are three ways that social media customer service supports marketing efforts and seven steps to improve your customer service via social media.
Tags: #custserv, Chart, Customer Service, data
5 Ways to Make Your Marketing More Effective [Charts]
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Tags: Chart, Research, smartphone, Tablet, television
Social Media: 13 Must-Have Facts & Insights Every Marketer Needs [Charts]
While it’s the number one activity on the web, social media still requires more than a college student with a large Facebook following. To develop an effective social media marketing strategy requires knowing your products, brand and business. Further, social media must be integrated into your overall business plan. Here are thirteen social media related facts and what they mean for your marketing.
What’s in Your Blog? [Chart]
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
