CC Chapman

63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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28 Amazing Content Marketing Ideas You Can Use Now

Help

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

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How To Reuse Your Content Marketing

Recycled toys

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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Content Curation: 19 Definitions

Guggenheim Museum of New York | Flickr - Photo Sharing!

While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.

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2013 Extreme Marketing Predicitions

New Years

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Break Throughs

Morning Break Through

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Surprises

Surprise

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

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Why Social Media Isn’t The Holy Grail (& Neither is Content Marketing)

Holy Grail

Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!

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Content Marketing Definition: 21 Experts Weigh In

Content marketing defined

How do you define content marketing? Here are 21 content marketing definitions from  marketing experts.

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