Carrie Kerpen

2010’s Top 12 Social Media Experts

Posted by Heidi Cohen on December 27, 2010 in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

Tags: #MMChat, #UsGuys, 360i, Awaken Your Inner Super Hero, BL Ochman, blogchat, Brian Solis, Carrie Kerpen, Chase Adams, Chris Brogan, Christopher S. Penn, Cristian Gonzales, Danny Brown, Dave, Dave Fleet, David Berkowitz, David Meerman Scott, Engage, Get In Front of Communications, HARO Help A Reporter Out, Inside the Marketer's Studio, Jason Mikla, Kerpen, Klout, Lee Odden, Likeable Media, Lisa Petrilli, Mack Collier, Margie Clayman, Marketing, MENG, Online Marketing Blog, Patrick Prothe, Peter Shankman, Podcamp, PR, Pushing Social, Sanford Smith, Sue Young, Tom Moradpour, Trey Pennington, Twitter, What's Next Blog

Social Media Hearts Cause Marketing

Posted by Heidi Cohen on November 24, 2010 in Actionable Marketing 101, Customer, Social Media | Leave a comment

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

Tags: #MMChat, #PR20Chat, Carrie Kerpen, Cause Evolution Study, Cause marketing, Chris Brogan, Cone Inc., JGoldsborough, Likeable Media, NFP, PRTini, social marketing, The Social CMO, Tweetsgiving

How to Grow Your Social Media Tribe

Posted by Heidi Cohen on November 9, 2010 in Marketing, Social Media | 4 Comments

Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.