33 Ways to Get Help For Your Blog (Without Breaking the Bank)

Help is on the way

When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Steps You Need Now to Get Your Social Media Selling

How to increase your social media sales

On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says buy this. So how’s a marketer to sell his offering using social media? (For additional insights, read how social media is dragging e-commerce into the future.) Here are seven steps to help you use social media to support your sales process. Source: Heidi Cohen’s Actionable Marketing Blog.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct Marketing ABC

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.


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Does Your Content Marketing Contain These 12 Must-Have Components?


As a marketer, do you consider your content finished once it’s written and proofread? If so, you may not be maximizing the effectiveness of each piece of content to reach the broadest possible audience. To that end, here are twelve must-have content marketing elements to ensure your content marketing maximizes its effectiveness. Of course, you must have a related call-to-action to motivate readers to action.

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Spice Up Your Marketing: 12 Food-for-Thought Tips


If you’re like a lot of New Yorkers, you’re predictable when it comes to lunch. Day in and day out, you go the same restaurant or take out place and order “the usual”. Is the same true of your marketing? While this makes planning easy and low cost, do your prospects and customers find it predictable or, even worse, boring? Does advertising blindness cause them to miss your marketing because it blends in with the other messages bombarding them? If so, you’ve got a problem since you’re not maximizing results for your marketing investment. Here are twelve food-for-thought changes to spice up your marketing.

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Is Your Marketing Actionable?


What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.

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Are You Asking for the Digital Marketing Sale?


Do you find that you work hard to create great marketing collateral but your results fall flat? If so, you’re not alone. Many marketers wonder why their efforts don’t yield better results. Here are seven suggestions to get prospects to take the next step.

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How to Get Lurkers to Engage


While most people don’t want take an action for a wide range of reasons, marketers want lurkers to engage whether it’s with their website, content marketing or social media initiatives. (Here are 21 reasons people lurk.) Here are three lurker corollaries to help you consider how lure lurkers to action and five ways to get lurkers to engage.

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20 Blog How-Tos


Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.

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