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7 Step Marketing Framework

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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Social Media Call-to-Action: 7 Tactics To Improve Your Results

social media call-to-action is an image or text that grabs your readers’ attention at a trigger point on a social media platform and focuses it on the next step you want the participant to take. To ensure your social media calls-to-action yield the optimal results, it’s critical to avoid these the potential pitfalls. Otherwise, prospects will abandon your process without ever entering your sales or lead generation pipeline. As with any conversion activity, improving your social media calls-to-action is an iterative process based on your experience. Here are seven tactics to enhance your social media results with more effective calls-to-action. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Proven Social Media Call-to-Action Tips [Research]

Call to action

Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable and it gets participants to act. Without a call-to-action, your social media marketing is just branding. It doesn’t support engaging with prospects, deepening relationship, or generating leads or sales. Here are five tips to make your social media media calls-to-action more effective at generating leads and closing them (based on research.) Source: Heidi Cohen’s Actionable Marketing Blog

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13 Ways to Maximize Content Marketing Effectiveness

Face it—you can craft the most awesome content marketing in the world, but if no one reads it, it’s an epic fail. Beyond crafting amazing information, you must dress your content marketing for success. Here are a baker’s dozen ways to maximize content marketing’s effectiveness. SOURCE: Heidi Cohen’s Actionable Marketing Blog

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13 Point Checklist to Optimize Social Media Call-To-Action

Act Now

To break through and efficiently maximize response on social media platforms, a contextually relevant, optimized call-to-action is needed. At its core, a social media call-to-action is a hook to entice prospects and reel them in to take the next step in your process. Included are 3 reasons you need social media calls-to-action and a 13 point checklist to optimize your social media call-to-action.

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33 Ways to Get Help For Your Blog (Without Breaking the Bank)

When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Steps You Need Now to Get Your Social Media Selling

How to increase your social media sales

On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says buy this. So how’s a marketer to sell his offering using social media? (For additional insights, read how social media is dragging e-commerce into the future.) Here are seven steps to help you use social media to support your sales process. Source: Heidi Cohen’s Actionable Marketing Blog.

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