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How to Get Lurkers to Engage
While most people don’t want take an action for a wide range of reasons, marketers want lurkers to engage whether it’s with their website, content marketing or social media initiatives. (Here are 21 reasons people lurk.) Here are three lurker corollaries to help you consider how lure lurkers to action and five ways to get lurkers to engage.
Tags: Call-to-action, Engagement, Lurker
How to Use Your Blog to Sell
Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while their blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine. Included are the 3 Cs of using your blog to sell and 5 ways to convert your track to sales.
Tags: Business blog, Call-to-action, Lion Brand
Blog Comments: How To Get Them!
Blog comments are nirvana for bloggers. The challenge is that most bloggers receive very few of them if any. Here are 7 suggestions to help you get more comments on your blog and recommendations for blog comment policies.
Lurkers With Benefits
The 90% of your audience who lurk yield real benefits for your website, social media and/or content marketing. With an appropriate call-to-action, you may be able to rouse them to do something. Here are 7 benefits that lurkers provide and 5 ways to entice them to act.
Tags: Call-to-action, Lurker
Why We Lurk
Marketers are always trying to get more people to participate in their social media and other forms of marketing. Here are 21 reasons that users prefer to lurk. Understanding these reasons can help you to develop more effective marketing.
Tags: Call-to-action, Forrester
33 Calls to Action for Social Media Marketing
Many marketers complain that their social media marketing isn’t working. Often, they’re missing one critical factor, a call-to-action. Here’s a list of 33 calls-to-action to add to your marketing.
Tags: Call-to-action
The One Feature Your Social Media Marketing Must Have
Many marketers and social media folks complain that no one responds to their content. They’ve create engaging, useful content that people want but they omit the one critical piece that will get their audience to the next step: The call-to-action.
Tags: Call-to-action
20 Blog How-Tos
Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.