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Posted on February 6, 2013 by Heidi Cohen in Content Marketing |
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog