business-to-business

7 Ways to Create Original B2B Content Marketing [Data]

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About one out of two of the business-to-business marketers surveyed for Bizo’s “Strategic Marketing Priorities” research expected to use content marketing in their marketing plans next year. Since content marketing fuels social media, these content marketing forecasts are probably understated.

So what’s the biggest challenge for B2B marketers using content marketing?

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