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Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. Here’s the numbers behind the business push (even if their CEOs don’t follow suit) on three of the major social media platforms: Twitter, Facebook and YouTube, via Visible Technologies. Here also are five key social media trends from Heidi Cohen’s Actionable Marketing Blog.