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2011 is more than half over; is your marketing on track to achieve its goals? If you’re like most marketers, the summer is a good time to give your marketing a mid-year check-up so that you can adjust or fine tune your plans to meet or exceed your objectives. (Here’s the full list of 111 ways to jump start your marketing from January.)
Branding is important as a company’s short hand. For many executives, branding is limited to their logo and advertising. But the reality is that branding is a connective thread that extends beyond your communications and touches every aspect of your organization. Here are 21 ways to extend your brand with limited additional cost.
Actionable Marketing 101 Budget season means diving into the numbers behind your marketing. For many marketers, tracking financial results is like speaking a foreign language. In reality, the process can be relatively painless with a little translation, a little planning … Continue reading
As fall begins, many firms enter their corporate budgeting process. An important critical component of budgeting is the sales forecast. For marketers, the revenue forecast is critical since it may become your business goals. Here are 8 steps to help you develop your sales forecast. Please read on …