Brian Clark

5 Ways to Drive Business With Content Marketing [Examples]

Free Content

Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.

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Why Social Media Isn’t The Holy Grail (& Neither is Content Marketing)

Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!

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7 Content Marketing Rockstars Give Their Tips For Success

Content marketing rockstar

Content Marketing rocks despite being around for years. Content marketing consists of human communication transmitted from one person to another. Don’t take my word for it, here’s what seven content marketing rockstars said about the subject at Content Marketing World. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Have a Personal Blog?

Before starting your personal blog, here are seven reasons to consider. They are closely tied to your goals for your blog.

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