BrandZ Top 100 Global Brands

Why Brands Matter (And Size Doesn’t) [Research]

Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

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