Brandwatch

Key 2015 Twitter Trends Every Marketer Needs

Need to sell your boss on using Twitter? These key 2015 Twitter trends along with charts and tips will help you. Includes data and examples.

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Marketing Needs Big Data – Explained in Plain English [Research]

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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