7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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2012 Marketing Checkup [Mobile, Social Media & Content Marketing Included]

marketing graduates provide fresh approach

As marketing students graduate and start their first jobs, they bring a fresh perspective to businesses. Similarly, marketers can take this same approach to assess 2012’s opportunities and challenges to maximize their marketing effectiveness before the holiday push and budget season begins. [Hint: Mobile, social media and content marketing are on the list!] Here are 5 opportunities and 5 challenges. Source: Heidi Cohen’s Actionable Marketing Blog.

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Why Online Video Is Hot [Research]

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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Ask Not What Social Media Can Do For Your Company

Many firms enter the social media ecosphere in hopes of expanding their customer base and increasing sales. On social media, these organizations often act as they do on other media by using it as a one-way broadcast platform. In doing so, they miss the key element of social media engagement—it’s social. Every marketer on social media should ask what their organization can do for the social media community. To help get your company on course, here are twelve tips.

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The Tug of War Between Marketing And PR [Chart]

There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.

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Addicted To Social Media (& What It Means For Your Marketing) [Research]

Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? As a marketer, what does social media’s addictive nature mean to your plans? Here are 5 tips to help you. BTW– Monitor the social media ecosystem for brand mentions and have a crisis management plan ready!

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Social Media: The Skinny on Brands Versus Direct Marketing [Research]

97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.


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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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What’s In Your Metrics Dashboard?

As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business.  While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)

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