Branding

Why Online Video Is Hot [Research]

old television set

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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Ask Not What Social Media Can Do For Your Company

Lend a hand

Many firms enter the social media ecosphere in hopes of expanding their customer base and increasing sales. On social media, these organizations often act as they do on other media by using it as a one-way broadcast platform. In doing so, they miss the key element of social media engagement—it’s social. Every marketer on social media should ask what their organization can do for the social media community. To help get your company on course, here are twelve tips.

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The Tug of War Between Marketing And PR [Chart]

Tug of war

There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.

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Addicted To Social Media (& What It Means For Your Marketing) [Research]

Addicted

Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? As a marketer, what does social media’s addictive nature mean to your plans? Here are 5 tips to help you. BTW– Monitor the social media ecosystem for brand mentions and have a crisis management plan ready!

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Social Media: The Skinny on Brands Versus Direct Marketing [Research]

get the skinny

97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct Marketing ABC

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.

 

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Do You Know Your Marketing ABCs?

marketing-alphabet

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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What’s In Your Metrics Dashboard?

Interactive metrics

As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business.  While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)

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Is Your Marketing Actionable?

actionable_marketing

What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.

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10 Social Media Brand Insights

No branding!

Social media teaches marketers that it takes a community to build a brand. At Internet Week New York’s NewFront 2011, several major brand marketers discussed how they’re integrating social media into their marketing and what they’ve learned. Here are ten lessons that can be applied to your brand.

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