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Social Media Audience Building: Fish Where The Fish Are

Social Media Audience BUilding

Social media audience building requires thinking like a fisherman not a marketer. 3 facts you must know about your audience and 10 tips to build it.

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The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You!

typewriter

Want to start a blog? Use this Newbie Blogging Guide to help get your blog on track. Answer these 12 questions before you dive in and start writing.

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How To Make Your Small Business Look Big

By their nature, small businesses tend to have limited resources. Therefore, small businesses boast about being nimble rather than getting on track to achieve their business objectives. To succeed, small businesses need to maximize their strengths to appear larger than they actually are. Here are seven actionable tactics to get your small business on course to achieve its goals.

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13 Step Content Marketing Plan

Stand out in a crowd

To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.

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The 10 Plagues of Content Marketing

Egyptian Pharoah

Content marketing is red hot. But you must ensure that every element works together to achieve your business goals or you’ll be plagued with problems like the Pharaoh of ancient Egypt.

A little planning goes a long way. An editorial calendar and other content management tools can help you avoid the challenges of content marketing and prevent you from wasting your resources. With that in mind, here are content marketing’s ten plagues and actionable content marketing tactics to circumvent them.

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How To Get Quality Content Marketing On The Cheap

File Boxes of Content marketing

Creating enough content to feed the social media beast and having sufficient content marketing resources are among the top content challenges facing marketers despite the fact that their companies have amassed lots of evergreen content over years in the form of advertising, product information, presentations, whitepapers, photographs, press releases and other information. Therefore before you dive into creating new content, mine your existing content to improve its effectiveness. 

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29 Blogging Tactics To Increase Blog Success

7 Blogging Mistakes - Heidi Cohen Blog

Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help  your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog

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33 Ways to Get Help For Your Blog (Without Breaking the Bank)

Help is on the way

When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Tumblr logo f

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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2012 Marketing Checkup [Mobile, Social Media & Content Marketing Included]

marketing graduates provide fresh approach

As marketing students graduate and start their first jobs, they bring a fresh perspective to businesses. Similarly, marketers can take this same approach to assess 2012’s opportunities and challenges to maximize their marketing effectiveness before the holiday push and budget season begins. [Hint: Mobile, social media and content marketing are on the list!] Here are 5 opportunities and 5 challenges. Source: Heidi Cohen’s Actionable Marketing Blog.

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