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Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
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The 10 Plagues of Content Marketing
Content marketing is red hot. But you must ensure that every element works together to achieve your business goals or you’ll be plagued with problems like the Pharaoh of ancient Egypt.
A little planning goes a long way. An editorial calendar and other content management tools can help you avoid the challenges of content marketing and prevent you from wasting your resources. With that in mind, here are content marketing’s ten plagues and actionable content marketing tactics to circumvent them.
Tags: Branding, content merics, Plagues, Search
How To Get Quality Content Marketing On The Cheap
Creating enough content to feed the social media beast and having sufficient content marketing resources are among the top content challenges facing marketers despite the fact that their companies have amassed lots of evergreen content over years in the form of advertising, product information, presentations, whitepapers, photographs, press releases and other information. Therefore before you dive into creating new content, mine your existing content to improve its effectiveness.
Tags: Branding
29 Blogging Tactics To Increase Blog Success
Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: blog mistakes, Blog tactics, Branding, content, Format, Search
33 Ways to Get Help For Your Blog (Without Breaking the Bank)
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.
Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blank post syndrome, Branding, Call-to-action, free blog titles, images, Photo, SEO, WordPress
7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]
Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.
Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).
Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog
2012 Marketing Checkup [Mobile, Social Media & Content Marketing Included]
As marketing students graduate and start their first jobs, they bring a fresh perspective to businesses. Similarly, marketers can take this same approach to assess 2012’s opportunities and challenges to maximize their marketing effectiveness before the holiday push and budget season begins. [Hint: Mobile, social media and content marketing are on the list!] Here are 5 opportunities and 5 challenges. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Big Data, Branding, smartphone, Tablet
Why Online Video Is Hot [Research]
Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.
Ask Not What Social Media Can Do For Your Company
Many firms enter the social media ecosphere in hopes of expanding their customer base and increasing sales. On social media, these organizations often act as they do on other media by using it as a one-way broadcast platform. In doing so, they miss the key element of social media engagement—it’s social. Every marketer on social media should ask what their organization can do for the social media community. To help get your company on course, here are twelve tips.
The Tug of War Between Marketing And PR [Chart]
There’s tug of war between marketing and PR over who owns which functions in today’s ever expanding media marketplace. Let’s look at the differences between marketing and PR when you put them into action in your organization. (Here’s what 11 professionals say about the differences between marketing and PR.) [Chart included] via Heidi Cohen’s Actionable Marketing Blog.
Tags: Branding, Chart, content marketing, Social Media
Addicted To Social Media (& What It Means For Your Marketing) [Research]
Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? As a marketer, what does social media’s addictive nature mean to your plans? Here are 5 tips to help you. BTW– Monitor the social media ecosystem for brand mentions and have a crisis management plan ready!
Tags: Branding, content marketing, Research
Social Media: The Skinny on Brands Versus Direct Marketing [Research]
97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.
Tags: Brand, Branding, Direct Marketing, Research, Tips
Direct Marketing ABCs – Digital, Social Media & Mobile Included
Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.
