Brand

Content Marketing: How to Get More Readers

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.  Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.

Tags: , , , , ,

[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

Tags: , , ,

How to Create a Killer Blog

What distinguishes one blog from another is what you do with your blog and how you build it to achieve your goals. To give you a boost on building your blog or to take your blog to the next level, here are twenty-one steps to help. Each step includes links to more detailed information to get your blog on track. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , , , , , ,

The 10 Plagues of Social Media

Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7 always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them. (On a related note, here’s the 10 Commandments of Social Media.)

Tags: , , , ,

How Social Media and Content Marketing Changed Branding

Brands must project the values and importance of the products and companies they represent. While most marketers get the need for consistent use of colors, logos and design, they’ve never thought about their brands from the 360 degree, real life perspective that social media and content marketing require. (Here’s a some branding tips to help you develop your brand.) In other words, how do you represent your brand in video, photographic, audio and live formats?  Here are 7 branding tips from Heidi Cohen’s Actionable Marketing Blog.

Tags: , ,

Social Media: The Skinny on Brands Versus Direct Marketing [Research]

97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.

Tags: , , , ,

How To Make Your Brand Stand Out

Branding matters! People, namely your prospects, customers and the public, must be able to distinguish your offering without thinking about it from a sea of competitive products and other messages vying for their attention Does your brand stand out whether it’s your logo, company colors, voice, look and feel, use of language, sounds or other attributes? Here are five questions every marketer must answer to ensure that their brand makes a lasting impression. (It’s useful to start with these questions about your brand’s DNA.)

Tags:

Forget Brand Loyalty, Show Me The Savings [Research]

Brand loyalty has eroded due to the recession that’s tightened consumer budgets and heightened cost consciousness. In 2011, roughly four out of ten shoppers buys the brand they want in terms of consumer goods (namely things bought in grocery stores and drugstore), erosion of over 10% based on research by comScore. Here are 5 Ways to recession-proof your marketing

Tags: ,

30 Branding Definitions

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Spice Up Your Marketing: 12 Food-for-Thought Tips

If you’re like a lot of New Yorkers, you’re predictable when it comes to lunch. Day in and day out, you go the same restaurant or take out place and order “the usual”. Is the same true of your marketing? While this makes planning easy and low cost, do your prospects and customers find it predictable or, even worse, boring? Does advertising blindness cause them to miss your marketing because it blends in with the other messages bombarding them? If so, you’ve got a problem since you’re not maximizing results for your marketing investment. Here are twelve food-for-thought changes to spice up your marketing.

Tags: , , ,