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Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
Branding matters! People, namely your prospects, customers and the public, must be able to distinguish your offering without thinking about it from a sea of competitive products and other messages vying for their attention Does your brand stand out whether it’s your logo, company colors, voice, look and feel, use of language, sounds or other attributes? Here are five questions every marketer must answer to ensure that their brand makes a lasting impression. (It’s useful to start with these questions about your brand’s DNA.)
Brand loyalty has eroded due to the recession that’s tightened consumer budgets and heightened cost consciousness. In 2011, roughly four out of ten shoppers buys the brand they want in terms of consumer goods (namely things bought in grocery stores and drugstore), erosion of over 10% based on research by comScore. Here are 5 Ways to recession-proof your marketing