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Join Me At CMW 2014
- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Marketing Versus PR: What’s the Difference
- 30 Branding Definitions
- 21 Ways to Promote Your Mobile App
- 28 Amazing Content Marketing Ideas You Can Use Now
- 67 Mobile Facts To Develop Your 2014 Budget
- The Beatles Social Media Lessons
- 64 Tips to Increase Blog Reach
- 16 Ridiculously Easy Ways To Increase Retweets
- How to Create Marketing Personas
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
Branding matters! People, namely your prospects, customers and the public, must be able to distinguish your offering without thinking about it from a sea of competitive products and other messages vying for their attention Does your brand stand out whether it’s your logo, company colors, voice, look and feel, use of language, sounds or other attributes? Here are five questions every marketer must answer to ensure that their brand makes a lasting impression. (It’s useful to start with these questions about your brand’s DNA.)
Brand loyalty has eroded due to the recession that’s tightened consumer budgets and heightened cost consciousness. In 2011, roughly four out of ten shoppers buys the brand they want in terms of consumer goods (namely things bought in grocery stores and drugstore), erosion of over 10% based on research by comScore. Here are 5 Ways to recession-proof your marketing
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.