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If you’re like a lot of New Yorkers, you’re predictable when it comes to lunch. Day in and day out, you go the same restaurant or take out place and order “the usual”. Is the same true of your marketing? While this makes planning easy and low cost, do your prospects and customers find it predictable or, even worse, boring? Does advertising blindness cause them to miss your marketing because it blends in with the other messages bombarding them? If so, you’ve got a problem since you’re not maximizing results for your marketing investment. Here are twelve food-for-thought changes to spice up your marketing.
Leo Burnett (October 21, 1891 – June 7, 1971) creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.
Branding is important as a company’s short hand. For many executives, branding is limited to their logo and advertising. But the reality is that branding is a connective thread that extends beyond your communications and touches every aspect of your organization. Here are 21 ways to extend your brand with limited additional cost.
Color is strong. It’s visual. Color is at the heart of branding. The Mad Men got the importance of color to a brand. How do you bring color to your brand?
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
What’s in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, changing the logo, name or brand isn’t an insignificant question.
While 90% of businesses use content marketing in an average of eight different formats including many forms of social media, most marketers can’t tell if their social media efforts are effective or not. To help counter this, seven actionable content marketing recommendations are outlined. Please read on. …
By providing context, stories are an important brand association. Stories gives marketing messages and related content elements that are memorable. To help you develop stories for your brands and marketing, 5 marketing-related storytelling elements and 5 brand-related factors are outlined. Please read on ….