Brand

Is Your Brand In Shape For The Summer?

15 Summer Branding Tips

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

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Is Your Global Brand Lost In Translation?

Juan Valdez Coffee-Heidi Cohen

How consistent is your global brand? Is it  lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.

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10 Brand Tactics For Your 2014 Marketing Plans

Global Brands In Peru-Heidi_Cohen-October_2013

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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5 Core Attributes of Experiential Marketing

apple core

Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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How To Be A Content Marketing Rockstar

Cat Rockstar

With over 90% of marketers investing in content marketing, you must be a content marketing rockstar to stand out in today’s exploding content ecosystem.  To amplify your content marketing, apply these seven lessons from top music rockstars.

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Social Media Is A Team Effort [Chart]

Team work

Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.

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7 Step Marketing Framework

1000 blog post

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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23 Actionable Marketing Tactics To Keep Business On Track

How to stay on track

Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.

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Content Marketing: 7 Steps to a Successful Repurposing Strategy

When it comes to content marketing, one size content doesn’t fit all.  You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.

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53 Actionable Content Marketing Metrics

measuring-mess

Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.

As businesses continue to move a greater proportion of their budget to content marketing, marketers must associate results with this investment that are aligned with their goals. To this end, measure what matters, not just what’s easy-to-track.

Here are 53 actionable content marketing metrics broken out by content marketing goal. Source: Heidi Cohen’s Actionable Marketing Blog

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