Blogs

[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

Posted by Heidi Cohen on September 11, 2012 in Content Marketing, Social Media | Leave a comment

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

Tags: Blogs, Chris Brogan, CMWorld, content, e-books, images, Inforgraphic, Marcus Sheridan, Maria Pergolino, Marketo, Slideshare, Social Media, Todd Wheatland, Video

Content Marketing ABCs

Posted by Heidi Cohen on September 6, 2011 in Content Marketing, Social Media | 3 Comments

When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.

Tags: articles, Blogs, case studies, comic books, content marketing, discussion boards, ebooks, Facebook, games, help desk, inforgraphics, LinkedIn, Magazine, microblogging, newsletters, online communities, photographs, podcasts, presentations, Q&A, Tablets, trade press, Twitter, Videos, YouTube

40 Blog Metrics

Posted by Heidi Cohen on February 27, 2011 in Blogging, Marketing Metrics | 5 Comments

Ask many bloggers how their blog is performing and they suddenly get nervous. Why? Is there an arithmophobia epidemic raging across the blogosphere? The reality is that blog metrics are your friend. They help you understand how well your blog is performing relative to your goals. Here are 40 blog metrics to help you asset your blog’s performance.

Tags: Affiliate marketing, Blog, Blog metrics, Blogging, Blogs, brand engagement, content marketing, Earned Media, search optimization, SEO, Social Media, target audience

Why Blogs Should be at Heart of Social Media [Charts]

Posted by Heidi Cohen on February 2, 2011 in Blogging, Content Marketing, Social Media | 1 Comment

Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy. Here are 10 Reasons Why Blogs Are Critical to Your Social Media Efforts.