Writing Is a Habit

I’m often asked how I can crank out a column or more every day.  The answer is simple: writing is a habit.

Like you, I wasn’t born with a pencil in one hand and a computer in the other. While I’ve wanted to be a writer since I was grade school, I never studied writing in university. But when one of my college friends got cancer, it made me think about my life and what I wanted to accomplish. I kept coming back to writing. Here are five tips to help you develop a writing habit.

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Help! Who Will Write Our Company Blog?

Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.

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Do You Know Your Social Media Marketing ABCs?

Social media continues to evolve. In the process, social media’s become integrated into how we do marketing and continues to account for a larger portion of the marketing spend. To help you with your social media marketing, here are the ABC’s of social media marketing.


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How to Blog When Your Heart Isn’t In It

Have you ever had days when you can’t bring yourself to blog? You stare at the blank screen hoping the words will magically appear and almost any other chore seems much more exciting including the laundry. Here are twelve blog post ideas that you can use to provide structure to your writing without bothering your creative muse.

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Are You Maximizing Your Content Reach?

Chances are your potential audience is smaller than it could be. Like many content creators and bloggers, you consider you’re finished once you hit the publish button. The reality is content creation is only the first step in getting your content widely distributed to the people most interested in it. Without further action, your content, social media or blog post will languish with lackluster readership unless you write for an established media entity with a large reader base. Here are 13 tactics to grow your audience.

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It’s Not Just the Blog! It’s the Marketing

After three days at BlogWorld Expo New York, my head feels like it’s grown five hat sizes with all of the information I learned. Do you want to improve your blog marketing? Then apply these top five key marketing tactics from Blogworld Expo New York to take your blog to the next level.

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21 Tips to Reduce Blog Risk

Don't put all your eggs in one blog

Take a blogging cue from the saying “Don’t put all of your eggs in one basket,” which means to reduce your risk by offering a variety of content options and expanding your potential blog audience. Here are twenty-one ways to reduce blog risk, broken into four categories.

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How Do You Measure Social Media?

Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.

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12 Blog Habits You Need Now!

Blogging is hard work regardless of whether you’re blogging for yourself or for a business. To consistently do it well and meet your goals requires discipline. Therefore it’s critical to make blogging an integral part of your daily routine. Here are twelve blog habits to help get you on track.

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Leaving Blog Comments: The Goldilocks Approach

Leaving comments on other people’s blogs is one of the unwritten rules of blogging. The notion of do unto others as you would have them do unto you should be obvious to bloggers who constantly seek to get more blogs comments, but, alas, it’s not. Take the Goldilocks approach to leaving comments to help simplify this task.

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