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Blogger outreach is used by one out of five niche businesses according to Chief Marketer research. It’s no surprise since blogger outreach can yield powerful results. It’s another way of leveraging other people’s audiences. So how does a marketer implement a blogger outreach program? Here are: 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively and 9 steps to implement blogger outreach. Source: Heidi Cohen’s Actionable Marketing Blog