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Is your blog off the map? Just as Columbus set out to discover a new route to the East Indies, you need to get your blog discovered amidst a sea of other blogs and content options. While Columbus had royal backing, unless you’ve got a kickass hook and/or break through branding, you’ve got to get out there and give people a reason to read your content. Here are twenty-one ways to help get your blog discovered. Some of them require more effort than others.
For most bloggers, the most direct way to acquire blogging credentials is to build a blog and start blogging. Like you, I never considered the alternatives until a digital/social media strategist colleague, with copywriting experience and a degree from a top creative writing program, discussed wanting to blog professionally. Her one obstacle: She didn’t want a blog of her own because she didn’t feel that she had enough to say on her own. (Note: This can be a challenge for bloggers until they start building their confidence.) That got me thinking about how she could get experience without a blog of her own.
Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.