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Social Media Essentials

Over the last three years, social media has continued to expand in terms of usage, platform options and marketing influence. In part, this growth has been fueled by the exponential growth in ownership and use of mobile devices, both smartphones and tablets.

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23 Actionable Marketing Tactics To Keep Business On Track

Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.

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31 Flavors of Content Marketing

To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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2013: The Future of Social Media [Research/Charts]

As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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33 Blogging Tips to Maximize Social Media Reach

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal platform for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.

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Proof that Social Media Drives Sales! [Research]

Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Improve Small Business Social Media Performance

While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 23 Ways To Promote Your Blog

You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.

For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.

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